Ventura Airconnect awards advertising mandate to GlobeCom Worldwide

The agency’s Bhopal office will service the brandThe agency won the account following a multi-agency pitch. It will handle the entire advertising, strategy, creative for the client, across the country.
GlobeCom Worldwide has won Ventura’s account in Bhopal following a multi agency pitch. With this win, the agency is mandated to do the entire advertising, strategy and creative for the interstate airlines operation across the Madhya Pradesh.

Anoop Singh, Founder & CEO, GlobeCom Worldwide, says, “The objective of Ventura Airconnect was to break the barrier of being perceived as a very expensive & unsafe offering. While we achieve this, we had to make sure that we didn’t err on making it too accessible, either. We had done a great deal of homework in trying to understand the competitive strategy. This helped us give solid solutions not only on brand communication but also on the tactical front which plays a great role in airlines business.”

“A distinctive voice in Airlines cannot be created overnight. There has to be consistency in look, tone, feel and manner from every single consumer interaction point. In the Airport, in social media and, needless to say, in above the line. We will be working towards precisely this end. And we hope to achieve this in a shorter time than is available to us. We also need to work tirelessly to make sure we add value to the product offering as well,” says Anoop.

“GlobeCom Worldwide has clearly been able to showcase the thoughts during the pitch and so won the account. Our first launch of Monsoon Bonanza Offer has really given us strong positioning tactically and we are seeing double digit LFL growth. The team is quick in turnaround and concept delivery, which is extremely critical in the dynamic space of airline business,” Anoop adds.

Sandeep Mishra, SBU, Ventura Airconnect, says, “Ventura as a brand is going through repositioning from ‘discover something new’ to ‘time savy, big savings’ and clearly establishing itself in the space of ‘value premium’ as a airline.”

The creative partner will help establish the brand positioning along with clear tactical campaigns to create brand visibility by taking the core brand strength in the communication and also strongly differentiate from competition, Sandeep adds.

GlobeCom Worldwide is the advertising unit of GlobeCom, a diversified communication group with 05 units across three specialised functions of advertising, media, PR, out of home, rural, retail, entertainment, mobile, events and sports.

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